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Love what you do

A bit about me …

I’m Helen, a Brit from the sunny UK, married to an Aussie who I met during my working holiday in Oz. Fast forward 13 years and I’m still here and now we have 2 little Aussies (complete with Aussie accents, but I make them pronounce their T’s) called Poppy and Daisy, now 5 and 7!

Hubby and I spent 10 years in metropolitan Melbourne and finally made the move to live the dream in The Sunshine Coast to be close to his family.

Being a Brit I never knew that one day I’d be living the life as if I was on the set of Home and Away! It’s truly amazing and I’m grateful every day to be able to step out of our bedroom and into my own pool for a morning dip or go to the beach whenever we want.

I’ve always loved a bit of creative, crafty-washi tape-goodness, and continually given handmade cards and gifts.

I was making some fabulous (even if I say so myself), neon washi tape Christmas cards a few years ago and I thought to myself these are good enough to sell. I popped into a local shop and they bought some, so I popped into another shop and they bought some…Next thing I knew I was getting an ABN and coming up with a business name!

I wanted to use only 100% recycled cards and support Aussie businesses and partners by buying materials from them. This resulted in being approved to use the “Australian Made” logo .

My business ideas have evolved along the way and my new direction is Australiana. It came about when I couldn’t find half decent classy Aussie themed cards and especially Christmas cards to send back home to friends and family. I decided to design some and now this is the inspiration for my business direction. Watch this space.

The move to the Sunshine State allowed me to give my business a full time “crack” and I now wholesale into over 50 stores, attend markets and sell my cards via my website. Well done me.

The struggle is real though and running a business from home, wearing all the hats, and looking after the house and managing 2 kids! But that’s a whole other blog post about life as a mumpreneur!

If you want to read some more random facts about me, check out my blog post All About Me!

Thanks for stopping by and please reach out – I’m available to chat all things business, collaborations, mummyhood, gifting, celebrating!

Much Love,


Helen Rogan blog


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